项目名称:MS in Marketing
MS in Marketing:有full-time和part-time两种形式。在这里仅重点介绍full-time program。
约翰霍普金斯大学市场营销硕士(MS in Marketing)为期1年,共计36个学分,要求申请者本科毕业,不限专业背景,要求递交GMAT或GRE考试成绩,但未设定最低分数要求,适合刚刚毕业,或有较少工作经验的人士申请。该项目课程设置有所创新,在课程次序或个别选修课的可选性上可能会有所变化。学生通过学习该项目,将学会分析复杂的市场数据资料,深入了解市场并制定出合适的营销方案,并且掌握独特且灵活的管理方法。
需要修满36个学分。
主要课程有:
Business Foundations (14 Credits)
BU.510.601 Statistical Analysis
BU.120.601 Business Communication
BU.131.601 Leadership Ethics Seminar
BU.132.601 Business Law
BU.520.601 Decision Models
BU.410.620 Marketing Management
BU.680.620 Operations Management
Functional Core(6 Credits)
BU.410.601 Marketing Research
BU.450.710 Marketing Strategy
BU.420.710 Comsumer Behavior
Electives (16 Credits)
BU.430.730 Analysis for Product and Services Innovation
BU.430.720 Competitive Pricing Analysis
BU.430.740 Sales Force and Channels of Distribution
BU.420.730 Behavioral Analysis for Marketing Decisions
BU.430.710 Branding and Marketing Communications
BU.460.710 Business-to-Business Marketing
BU.420.720 Customer Relationship Management
BU.460.700 Digital Marketing and Social Media
BU.460.730 Entrepreneurial Marketing
BU.450.750 Strategic Marketing Intelligence
录取条件
不需要工作经验,平均GPA3.2,TOEFL最低100,雅思最低7。
申请时间
MS in Marketing项目分3轮录取:
申请流程
网申——在校成绩单——GMAT或GRE都接受——托福或雅思都接受
essay(s)、CV、两封推荐信
申请费100刀,可以用信用卡支付
国际申请者还必须包括:
托福最低100
雅思最低7
课程评估
成绩单
另:处于隐私和安全考虑,申请时不要发送财务相关文件,但是International Services Office会需要这些文件
学费
学费:$64,000
申请费:$100
预科费用:$500
为您推荐的相关文章: 精选案例推荐: